NEUROFORMED
Using Neuroscience to Change Minds
Barclays
In early 2018, Barclays were reinventing their internal ethical training modules, so they enlisted Neuroformed Ltd to finesse the content of a short film to draw attention to these new developments.
​
We were involved in designing the quiz, which involved a variety of everyday and business specific moral quandaries.
We were also on hand on the day of filming to make the participants feel welcome and act as quiz host with the specific aim of stimulating debate around the topic of similarities and differences between everyday ethical considerations and those we face in the course of a typical working week.
​
On the basis of the success and smooth running of this event, the production company that oversaw this project subsequently invited us to participate in a project with another of their clients - Setters Safety - who provide safety training services to a variety of industries. They in turn referred us to their own client United Utilities for whom we made a series of films aimed at supporting their colleagues mental wellbeing during lockdown.
Setters Safety, in turn, referred us to Siemens to help shed some light on how the insights from the neuroscience of decision making can help to improve site health and safety.