NeuroFormed Ltd
Using Neuroscience to Change Minds
Financial Sector
In early 2018, Barclays were reinventing their internal ethical training modules, so they enlisted NeuroFormed Ltd to finesse the content of a short film to draw attention to these new developments.
We were involved in designing the quiz, which involved a variety of everyday and business specific moral quandaries.
We were also on hand on the day of filming to make the participants feel welcome and act as quiz host with the specific aim of stimulating debate around the topic of similarities and differences between everyday ethical considerations and those we face in the course of a typical working week.
On the basis of the success and smooth running of this event, the production company that ran this project have invited us to participate in another project with another client - Setters - who provide safety training services to a variety of industries.