NeuroFormed Ltd

Using Neuroscience to Change Minds

NeuroFormed Ltd contributed to a panel discussion and e-book chapter on the topic of strategies for enhancing creativity, in support of the Microsoft Surface products.

 

Ways in which technology can improve innovation were contrasted against those that inadvertently hinder it.

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The available evidence suggests that allowing our mobile computing devices to continually distract us from the task at hand is detrimental to the creative process. Technology that is specifically-designed to facilitate visualisation, co-working and idea sharing, on the other hand, can facilitate it.

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Over the past few years we have also worked on several exciting projects with Sony, Sharp and Bing.