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Castrol TITANIUM TRIALS

Neuroformed Ltd were invited to contribute to an incredibly ambitious PR project involving supercar drivers racing against their own clone!

Castrol logo

Clone Rivals

Drivers of the Koenigsegg One:1 and Aston Martin Vulcan raced around Spain's Ascari race track. Their challenge? To race their own fastest lap from a virtual driving simulator that re-created the track and capabilities of their car near perfectly.

Ascari Racetrack where the Titanium Trials took place and where our CEO was filmed in the pit explaining how supercar drivers' brains are optimised for high performance

The Brain of a Supercar Driver

Neuroformed Ltd were invited to provide insights in how elite athletes brain differ from our own on the basis of the latest scientific research.

Driving the world's fastest cars results in powerful neuroplastic brain changes that take place to improve yet further their already razor sharp reflexes.

Every lap is different, and this hones brain networks that support the rapid decision making required to keep cars that reach speeds of over 200mph on track.

Aston Martin Vulcan

Christoffer Nygaard Hitting the Track (Virtually)

The virtual simulation of the cars and tracks was remarkably accurate, according to test drivers themselves.

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To discuss how your company could engage Neuroformed Ltd to provide similar support for your campaign, please don't hesitate to contact us.

Supercar driver Christoffer Nygaard

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